Social media intelligence

Step 1. Review the use case summary

A social media manager at Telecom company A uses GenAI to analyze social media posts for their company and those of competitors, Telco B and Telco C. The system detects dissatisfied customers, identifies network issues, and uses natural language via a chatbot to raise support tickets for internal teams, ensuring customer satisfaction and retention by intervening before customers consider switching to competitors. It also discovers regional opportunities and creates targeted micro-marketing campaigns to attract new customers.

Step 2. Try the interactive demo application

Experience our interactive demo and explore its features using the sample data.

Architecture diagram

Step 3. Get an application code sample

Get a sample application code for the interactive demo. The code is a complete app that makes API calls to a watsonx instance in IBM Cloud using an IBM Cloud user API key. Modify the code for experimentation. It is assumed that Python3+ and Node.js are installed or download Python from https://www.python.org/downloads/ and Node.js from https://nodejs.org/en/download.

If you need an API key, please activate a watsonx.ai trial account

Refer to the readme.md inside the application folder to setup and run the application.

Step 4. Explore the technology powering this use case

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